虽然“延期”的说法被否认了，但是从目前情况来看，《如懿传》还是未能确定档期，这也是不争的事实。无独有偶，范冰冰领衔的《赢天下》也陷入迟迟未定档的尴尬。在之前的多个卫视招商会中都出现了《赢天下》的身影，但它最终花落谁家、何时播出？还是说像传闻那样被“退片”？
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　　《赢天下》官方微博也发出“不存在”声明后，传闻渐渐消散。但两部被视为“大制作”、“大卡司”的头部剧被蒙上类似的传闻阴影，原因还是很耐人寻味的。最近几年，大IP一向是电视剧市场的焦点所在，名演员领衔的阵容也常常令电视台、网络平台和观众都给予更多关注，但现实告诉大家，“大IP+大制作+大卡司”的搭配，似乎不再是万能灵药——起码没有曾经那般所向披靡的轻松。