在倒计时活动当天，热爱跑步的美女主持刘语熙及资深跑者于嘉，与现场跑友们共同分享了个人跑步故事及独特的个人跑步收获，同时也鼓励无法参与北京马拉松的跑友们积极参加线上的“虚拟马拉松”活动。活动最后，刘语熙和于嘉带领到场的女跑者们一同按下北马30天倒计时计时器，正式宣告北马进入最后30天的备战阶段，近300名女跑者随后也以6公里的夜跑挑战写下美丽的北马备战宣言。

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此次推出的北马备战装备——supernova sequence boost、supernova glide boost，以革命性中底科技BOOST焕新经典跑鞋动力，为跑者提供无尽能量反馈。supernova作为adidas经典跑鞋系列，一直以其出色的稳定性为广大跑友所喜爱。supernova sequence boost搭载Stable Frame稳定龙骨托盘结构及Torsion?防扭转系统，前者可有效地承接鞋底与鞋面，提供额外支撑保护。后者可连接前后脚掌之间更为自然的扭转，从而有效防止脚部翻转。supernova glide boost采用continental大底，并以Torsion?连接前后掌，使鞋掌受力更为均匀，并有极强的抓地力。